The Benefit of Goal Setting Through Social Media

This is something that I deal with on a fairly regular basis. I am an avid proponent of goal setting through social media, and the reasons are pretty simple. First and foremost, it creates accountability. “But why can’t I just tell the person closest to me what my goal is? Isn’t that enough?” In a word, no. Your partner is, and should be, the person that supports you through thick and thin.. that beacon of light when you are shrouded by darkness.. the one who can laugh at your crazy ideas, but still know that you can pull it off if you set your mind to it. In a perfect world, they are also the black and white voice that can tell you if something is just a bad idea. But what if that is the exact opposite of what you need to hear to do the impossible? To do the impossible, it has to first actually seem just that.. “impossible.” If you rely solely on those closest to you for advice, those that generally have your sanity and health as their biggest concern, it can influence the brutal honesty that you sometimes need to hear.

Social media is brutal, and social media is honest. When you publicly proclaim a desire or goal to a mass audience, you are creating a personal commitment and “buy-in” that you wont get by keeping it in your head. When you put your goal out there and publicly proclaim it to the universe, you are much more likely to achieve it, because, let’s face it, the risk of public humiliation from no follow through, or coming across as unable to commit to a difficult goal is something that most people don’t want to face.

And the bigger picture than that.. you just might surprise yourself and get MASSIVE SUPPORT!! If you are shooting for the stars, who doesn’t want 20, 50, or 100 people out there acting as cheerleaders? Sure, it’s good to get both positive and negative constructive feedback that just might help refine your vision, but a positive mindset is imperative if you are going to see things out to the end and put in your best effort. Additionally, with a larger audience, there is the potential for that many more perspectives on how you can achieve your goal. Why do you think some of the best successes in business have come from a partnership or group??

So next time you want to make a life change, set a difficult personal goal, or even start a business, let go of fear and embrace the potential for success.. and share it with the world! Allow others to be part of your journey and cheer along the way. Go lose that weight, or commit to a training regimen to run that marathon, or set a plan in motion to redirect your professional career.. you just might surprise yourself and end up with even more than you bargained for!

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